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The Art of Copywriting

1

I see you clicked!

Why?

 

2

What has
'Jesus wept'
got to do with copywriting? 

3

In truth, not much.
 
But you clicked anyway.

Why?  

Simple!
The call-to-action button did it's job!

IT:

CAUGHT YOUR ATTENTION,
PIQUED YOUR INTEREST and
MOTIVATED YOU TO CLICK.

THAT'S THE ART OF GOOD COPYWRITING.

And, by the way, the Jesus wept call-to-action button wasn't completely random – I chose it for a reason. 

Whether or not you're religious, 'Jesus wept' ticks many copywriting boxes.

 

For a start, it made you 'click', and over the centuries, it's made millions of people:
 

  • feel

  • think and

  • take action

 

It's a prime early example of successful copywriting.

Its power lies in its ability to elicit strong emotions, provoke contemplation and inspire action amongst countless individuals.

Not bad for two words, eh?

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